NYCEM: BEAT THE HEAT

objective

During the summer months, the temperatures in NYC can get to dangerous levels, especially for commuters and pedestrians. NYCEM created the Beat the Heat campaign to spread awareness of the dangers of the heat and provide resources to help keep cool.

solution

Create an eye catching and highly legible design that is concise and versatile. The layout allows the text be easily translated to different languages, as well as allowing the orientation and size to change across mediums. Final assets included social assets, bus shelter posters, bus signs, subway cards and more all across NYC.

wins

  • Increased Engagement: Significantly boosted public engagement with the campaign, generating a 345% increase in website traffic. Also generated increased support from local officials and the NYC Mayor,

  • Accessibility: Created a versatile and adaptable design that allowed for easy translation into multiple languages and mediums, maintaining clarity and impact across various orientations.

  • Community Impact: The campaign played a crucial role in helping NYC by spreading essential heat safety information, which contributed to improved public awareness and potentially saving lives during extreme summer temperatures.

BEAT THE HEAT