BANK OF AMERICA: BREAK THROUGH LAB
objective
Create fresh brand identities for start-up companies that are sponsored by the Bank of America’s Break Through Lab program. Brand identities include logos, brand guidelines, templates and pitch decks that are presented to investors at the end of the program.
solution
Identify the company’s core values, target audience and industry trends to craft a look and language that speaks directly to their audience. Make the brand easy to hand off with detailed guidelines and easy to use templates to ensure the brand remains professional and consistent. Deliver a look that makes a start-up feel like an industry titan.
wins
Sustained Long-Term Project Success: Maintained a long-term relationship with Bank of America’s Break Through Lab, showcasing reliability and continued value in branding services over multiple years and counting.
Enhanced Professionalism and Consistency: Developed comprehensive brand guidelines and user-friendly templates, ensuring that each start-up maintains a top-tier consistent brand image across all platforms.
Versatility Executed: Successfully created brand identities for a wide range of industries, contributing to the project’s ability to deliver impactful and industry-specific branding solutions.